this is one way to get atttention for your self-published book

Hide a bunch of (12) precious gems and put the clues on where they are in your book:

"A Treasure's Trove: A Fairy Tale About Real Treasure for Parents and Children of All Ages" is the realization of the author's 25-year-old dream to create a puzzle sandwiched between the pages of a classic, timeless fairy tale. He was inspired by 1979's "Masquerade," for which author Kit Williams hid a necklace made of rare gems and gold that was found in the English countryside three years later.

"I studied fine arts and had a B.S. in math -- I thought I could do this. But for me, one treasure wasn't enough. And the story had to outlast the treasure hunt," Stadther says. "Hopefully, 100 years from now, people will be looking for the 'jewels' in the story."

So far, no one has claimed the real treasure.

Perfect for letterboxing families!

Of course, the cynic in me wonders if he realllly did this or has just pulled off a great hoax marketing effort.*

Someone please alert Nick Cage so he can star in a movie about this.

(Via Clint.)

* It's the puppy toy in the picture. Creepy. (Also, possibly the home of a Joan Wilder's destiny.